When a generalist VA is enough—and when you need a specialist
Not every role needs a niche hire. Match breadth to the work that actually moves the business.
If the work is coordination, inbox, and light research, a strong generalist is often the right first hire.
If the work is ads, books, or production engineering, hire for that craft and keep admin separate.
Revisit the mix every quarter. Growing teams often graduate from one generalist to a small specialist pod.